Nebraska Wedding Photographer | KaBloom Studios » Photographic Adventures of a Nebraska Wedding Photographer

In celebration of having already ridden more than halfway across the country on The [UN]tour, everything at RockYourWorkflow is HALF OFF (including my popular Wickedly Fast Wedding Workflow Guide). The catch? It’s TODAY ONLY! Use the discount code: UNTOUR and start rockin’ it right away!

If you’ve been thinking about scheduling a mentor session, now is the perfect time to get your questions answered and help change the world at the same time. Allow me to introduce you to– the annual Thirst Relief Mentor Auction!

Every year, the Thirst Relief Mentor Auction taps into the talent and generosity of the photography industry to create better and more successful photographers, while using the proceeds to provide safe drinking water around the world. What a cool thing!

Last year, the sponsors and 90 mentors/mentees who participated raised more than $40,700 which directly provided 8,147 people with clean water. Wow!

With 100% of the proceeds directly benefiting Thirst Relief International, at least 25 years of clean drinking water is being provided to more than 1 billion people who don’t have it.

Here’s where YOU come in! Up for grabs is a 90 minute mentoring session with yours truly, PLUS a copy of my Wickedly Fast Wedding Workflow Guide.

We can conduct the session in person, via Skype, over the phone, or at WPPI if you’ll be there too. So start the bidding and let’s change the world!

Bidding ends Nov. 17 at 11pm EST. so don’t wait!

Where could a mentoring session take YOU?

Let me just come right out and say it—I’m a JPG girl.

(gasp!)

Make no mistake about it, I’ve experimented with RAW and occasionally shoot it for corporate clients who have specific needs—but other than that, I mostly just curse at it on the rare occasion when I find myself shooting RAW by accident.

It seems I’m never quite able to get the color I want form RAW files. They’re big, bulky, and since they end up as JPGs anyway, I prefer to cut through the middle and get straight to the point.

Because I shoot in manual mode 100% of the time and keep an obsessive eye on exposure and white balance (carrying a highly used pack of color correction gels for all my flashes), I’m able to consistently nail exposure and white balance in-camera and don’t need the extra weight or cushion of a RAW file to correct things later. It’s part of what makes my workflow so awesomely lean and efficient.

I shoot JPG because it works for me. Others love RAW because it works for them. As long as you’re shooting in a format that works for you, you’re in good shape! :)

(If you’re looking for Part 1 of this post, you can find it here.)

The debate between JPG and RAW is sometimes a hot one, with passionate endorsements from both sides of the fence. Here’s the skinny.

JPG
If you’ve never messed with the file formats in your camera, you’re shooting JPGs (the default setting). Because JPG files are compressed, they’re significantly smaller files, allowing for faster shooting, faster downloading, and the ability to store more images in less space on your memory card or on your hard drive.

On the same token, because they’re compressed—there’s less information (or “cushion”) to mess with in post-production if you need to make adjustments to things like exposure and white balance.

When you shoot in JPG, the camera records the image, processes or “cooks” it per your liking (based on your picture style settings for contrast, saturation, sharpness, etc.), then writes the baked JPG to your memory card. The images are ready to download and print/share immediately (you can still finesse them gently in post-production if you choose).

RAW
Compared to the nice tiny file size of a JPG, RAW files are huge. They can easily be 4x as big (or more). Their uncompressed (unprocessed) nature leaves them with all their information in tact, allowing for more dramatic adjustments in post-production later.

Because the camera doesn’t help with any of the “cooking” when you shoot RAW,  you’re responsible for processing the files yourself. Software like LightRoom makes it pretty painless, but nonetheless, it’s a step that can’t be skipped, as RAW files are unusable until they’ve been processed. (In other words, you can’t post a RAW file on Facebook, or upload a RAW file to your lab for printing.)

Bottom line?
Ultimately, there is no right or wrong answer to the question of RAW vs. JPG. It really comes down to personal preference. In the end, the files that are printed for your clients are sent to the lab as JPG, so the result is the same no matter what path you take to get there. The difference is who does the cooking—you or your camera.

For more details, check out my book Your Camera Loves You, Learn to Love it Back, and come back next week to find out which format I personally prefer and how I make it work. Until then, don’t let this topic weigh you down! ;) It’s not as scary as you think!